It’s been a while since the release, but we do not want to hold back the pictures of the event.
On 25th of November 2016, we’ve been at OVERKILL Shop on the occasion of the hummel-collabo-release.
Together with the Danish producer of sports gear, the sneaker shop in Kreuzberg developed a really cool retro-collabo based on the model “Marathona”. The running shoe from the 80s got a 90s colorway. They call the model “CDO” (Coolmodie Doom Overkill).
The release-kick-off was exactly at 7pm and many people were waiting for the release in front of the store (approx. 100 guys and gals).
It was quite “refreshing” to experience a slightly different customer base in front of the store compared to all these hype-stuff-launches.
Gladly, we also got a model in our desired size. Unboxed, tried on – fits! A collabo how it should be.
A premium box, beautiful and particularly well-manufactured shoes as well as a pair of white retro socks on top. Amazing!
After (hopefully) everybody got his/her pair of the collabo, the crowd went over to Fluxbau, right across the street. There, we celebrated the release and had some cool drinks.
To make all this even more funny, there was retro apparel available at Fluxbau. The guests had the opportunity to wear them for a funny photoshoot.
We’re already looking forward to further projects initiated by Overkill and hummel!